Ok cupid dating test results updating mstar
The results showed that people responded solely to the pictures.
For potential daters, Mr Rudder said that "your actual words are worth… The revelations come as a result of Facebook saying that in late June, it changed some "news feeds to control which emotional expressions the users were exposed to" as part of research in collaboration with two US universities.
Even when they should be wrong for each other." The company later revealed the correct scores to the participants.
"This shows how easy it is for a company to put at risk the trust that users place in them," Daniel Tozer, a commercial technology partner at the law firm Harbottle and Lewis, told the BBC.
"If you use the internet, you're the subject of hundreds of experiments at any given time, on every site," it said.
"That's how websites work." OKCupid said one revelation was that "people just look at the picture".
"There are data protection issues when you're using users' personal information, especially when it appears OKCupid are actually changing things on the page.
In one experiment, the site took pairs of "bad" matches between two people - about 30% - and told them they were "exceptionally good" for each other, or 90% matches.
Dating website OKCupid has revealed that it experimented on its users, including putting the "wrong" people together to see if they would connect.
It revealed the tests after the uproar over Facebook manipulating the feeds of its users.
"Not surprisingly, the users sent more first messages when we said they were compatible," Christian Rudder, one of the founders of OKCupid, said in a blog post on the company's research and insights blog.
Further experiments suggested that "when we tell people they are a good match, they act as if they are.
The research was conducted on 689,000 Facebook users over a period of one week in 2012.