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We caught up with the Paola to get her insight on the dating scene of 2016. Can you tell us a bit about your career path and the philosophy behind A. I am by all means modern and am not against technology but would always advise people to be careful and not get caught in the superficiality. Since online dating consists a lot now of judging profiles and bubbles with faces in them, do you think that online dating is a good thing for young people who have never dated in the old world? I would love to see it growing globally and becoming a real network of people who are really serious and committed about love.
The brand organises bespoke events in Mayfair, all curated and hosted by Paola: Professional Matchmaker. From this, people started asking if I offered other services and from this I founded Sigillus – a network of concierge services, from security, real estate to corporate bespoke training. For older generation, I don’t think apps are the route to take but I understand the appeal for younger generations.
We need some middle ground between the old methods and the new.
We have a personal, old-fashioned approach based on traditional values. How different do you think, if at all, dating is now than it was 15-20 years ago? Catered to high profile people with busy lifestyles, A. It is so easy to lie about your whole identity and I think there should definitely be more background checks and verifications. Following that, Tinder, being the most popular online dating site for young people, has a developed a bad reputation in such a short amount a time. E, a luxury lifestyle network dealing with one of the more complex interactions of the human social sphere: dating. I don’t think it is good and apps can improve a lot in this area. “I was 33, had just broken up with my boyfriend and was beginning to think I’d never have a family life. I feel that many young women have low expectations but do truly want to find someone responsible they can have a future with, but using apps to date lets them down.
Entrepreneur and business woman Paola Diana is the founder of A. Do you think that specialised dating sites are the future of online dating? I think in the future we will search for love on a deeper level and create small groups based on our interests to connect with people.