Mobile dating market
The app has generated over one billion matches since its start, and subscriber estimates vary between 100,000 and 297,000 users.
In June 2014 during the FIFA World Cup in Brazil, the app had a 50 percent increase in downloads and usage.
The dating services industry includes several different segments.
Online Dating Websites: Sites such as Match.com, Plenty of Fish, e Harmony, and hundreds more bring affordable and convenient matchmaking services to America’s 124 million singles.
The ability to connect instantaneously through an app is an appealing aspect to many single consumers.
Because this apps is free, it makes its profits through ads and its premium service, Tinder Plus.
Matchmakers & Dating Coaches: Companies and professionals in this industry provide matchmaking services and host singles events such as speed dating.
These professionals also work to help improve their clients’ overall success in dating and relationships.
With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today's singles turn to the Internet for help finding love.According to Pew Research Center, 54 percent of online daters felt that someone else seriously misrepresented themselves in their online profile.Dating Apps: Smartphones have brought online dating into the hands of thousands of Millennials through popular new apps.According to Business of Apps, the dating app Tinder is available in over 30 languages.These one-on-one services are more expensive than online dating sites. adults agreed with the statement, “People who use online dating sites are desperate;” but in 2013, only 21 percent of adults agreed with the statement.