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The actors were asked to meet up with the show's supposed "star" who would determine if there was enough chemistry between them. When they first step into her Mustang GT – with a manual transmission – she acts like she hardly knows how to drive it.That "star" was actually female stunt car driver Prestin Persson. Persson tells them it's too noisy in there and suggests they go somewhere else to talk. They, meanwhile, roll out some cheesy lines and massage their egos.It's one thing to step into a Mustang with a cute gal in the driver's seat.
It's something, else, entirely, when unbeknownst the to her clueless male passengers -- she's actually a stunt driver whose social media mission is to take them on the hair-raising, rides of their lives.But then she pulls it into a nearby, empty parking lot, she takes them on a thrill ride filled with plenty of 360's and tire smoke.In the video that's posted, some guys seem genuinely shocked – others appear to be having a blast. Well, most of the guys really did have fun, says Andrea Zuehlk, Ford's car digital marketing manager."The best success is combining entertainment with a message that conveys something about the product."As for the handful of actors who each got taken for ride, well, Zuehlk says, "they were all good sports."One even asked to be taken for another spin.Never mind that it's all being secretly filmed by Ford specifically to go viral.
The Ford Valentine's Weekend mission: get lots of eyeballs on its Mustang video prank. Between Monday and Friday, Ford got upwards of 5 million views for its Mustang GT "Speed Dating" video posted on the Ford Today You Tube channel. Ford worked with a talent agency that pretended to be seeking young actors to audition for a new TV show pilot about dating.