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It was the early ’90s, and the then-30-something Chicago native and Stanford Business School graduate could barely afford the 0 in rent for his San Francisco apartment. In fact, he says he was trying to marry “the best woman in the world.” In his quest for a wife (and, perhaps, a small fortune), Kremen practically invented online dating.
The idea came to him when he saw how much money local newspapers were making from personal ads, including his own.
Indeed, Match has ushered in an era in which one in five relationships and one in six marriages are between people who met through an online dating site.
Searching for potential partners on the Internet has become so commonplace that, according to one study by the Pew Internet and American Life Project, roughly 74 percent of the 10 million Web users who are single and looking for a partner have turned to the Internet to find someone.
Initially, Match only allowed users to exchange personal messages and photographs via e-mail or fax. Within six months, 100,000 people had registered for the free service.
Today, Match has more than 1.7 million paid subscribers, with Web sites in 30 countries and in eight different languages.
estimates that more than 850 services currently make up the multi-billion-dollar dating industry.It is not a truth universally acknowledged, but a single man in possession of no fortune may still be in want of a wife.At least that was the case for Gary Kremen, the founder of the online dating service In the early days, Kremen worked out of a cramped, one-bedroom apartment that he shared with two roommates.Match consistently comes in among the top five based on traffic.
Kremen says the “relentless” work ethic at Match helped distinguish his site from the first flock of online dating services.